Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, to buy an ad space on a website which serves a particular demography ...
Programmatic Advertising is the use of software for digital marketing to buy target audiences instead of any particular ad space. Like buying inventory on a website which serves a particular demography instead of buying a primetime slot in ...
The revolution in digital advertising has made it very easy for businesses to quickly & effectively identify the most efficient platform for their advertisements, their target audience, their behavioral patterns, etc thus enabling them to get ...