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9 Tips to Find Direct Advertisers for Your Blog

Ok, we all know that direct deal partnerships are rewarding and you can make 2X of your regular ad income from direct deals from single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the ...

The Drawbacks of Auto Refresh Ads in Advertising

Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for ...

How to Setup Open Auction Pricing Rules

You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy optimization of yield in the Open Auction as and when there are valid bids for different sizes. ...

How to Protect Your Inventory in Programmatic and RTB Auctions

Protection helps you in management of your brand and in avoiding competing advertisers' ads  from appearing together and helps determine which inventory must be made available for Open Auction. They satisfy the targeting of an ad request that ...

Preferred Deals or Private Marketplaces (PMPs): Advantages, Benefits

Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if you are spending, but if demand is up you may end up paying more. Do an analysis of your ...

How to Delete a User from Google Ad Manager

Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and comes as complementary with Google AdSense services. The premium version contains more ...

How to Create First Look Pricing Rules

Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not eligible, and the other that includes all the other inventory and grants specific ...

10 Ways to Increase Your Website Revenue with Google Ad Manager

Google Ad Manager is a complete ad serving and monetization solution with integrated capability of ad serving (ad server), ad monetization (ad exchange), yield management (SSP), all clubbed into one. One of the most crucial parts of Ad Manager is ...

Programmatic Direct vs Programmatic Guaranteed: Publisher Edition

Programmatic Direct makes everything an absolute cakewalk for publishers with automation of negotiations and sales of the direct sold inventory. They allow you to negotiate Programmatic Guaranteed, that is the guaranteed, reserved inventory and ...

How to Generate Private Auction Reports in Ad Manager

Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory on your site via private auction. If you want to see the detailed stats on your private ...

Programmatic Open Auctions: Advantages, Benefits, and Pros

The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad auction is designed to make sure you’re earning the maximum possible revenue for your ad ...