Latest Posts
Editor choice

9 Tips to Find Direct Advertisers for Your Blog

Ok, we all know that direct deal partnerships are rewarding and you can make 2X of your regular ad income from direct deals from single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the ...

How to Prioritize Pricing Rules and Best Practices

The prioritization and ordering of Ad styles and backup ads is absolutely imperative, and more so where there is an overlap between inventory in some rules and other inventory in other rules. The management of the configuration where these sets ...

A Publisher’s Guide to First Look

First Look is used to capture important revenue opportunities from high-CPM buyers. It is only possible for you to use First Look with your primary linked Ad Exchange account and if in any case, you do not have a linked account, you should contact ...

A Publisher’s Guide to Preferred Deals: Pricing, Tips, and More

If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is to make you understand the very basics of preferred deals and to help you with one of the ...

An Overview of Competitive Protection for Publishers

You are given the liberty to block specific kinds of ads from appearing when there are ads from other particularly highlighter advertisers, brands or categories are present. For instance, you might want to block a specific advertiser from ...

A Guide to Unified Pricing Rules

With unified pricing rules,you can centrally manage the target CPMs or floor prices across all your programmatic demand.  Where does unified pricing rules apply? You can use unified pricing rules on Ad Exchange primary (mapped) accounts. ...

Best Performing Ad Sizes for AdSense and Programmatic

One of the best ways to increase the overall ad CPM rates for your website is to monitor the best performing ad sizes. Many new publishers and bloggers are mistaken with the fact that CPM rates of ad units are independent of ad sizes. This is ...

List of Bidding Types in Ad Exchange

There are various kinds of transactions available in Ad Exchange. In this article, we will discuss all of those in length. Open Bidding- was earlier known as Exchange bidding and helps the Company enable certain advertising exchanges and SSPs ...

The Benefits of Auto Refreshing Ads for Publishers

Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for ...

Programmatic Guaranteed Best Practice Checklist: Publishers

In this article, you will find an entire checking that you can go through to reassure yourself that you have not missed on anything while setting up your Programmatic Guaranteed campaigns. Prior to sending off a proposal- Double check the ...

Sticky Ads: Rules and Declaration in ADX

There are certain implementation specifications that publishers must stick to if they wish to use Sticky Ads- The attributions of ads and their content must be visible at all times. Vertical Ads- You should comply with the ADx seller ...