Programmatic is an umbrella term and includes all the processes that go through an automated system. This is typically the bread and butter of digital advertising and paves its way into other non-traditional forms of advertising.
Programmatic advertising uses technology and automates the selling process and insertion of ads into audio content like podcasts, radio, and music streaming services. Programmatic advertising has witnessed major success in all areas of advertising, and there is no doubt that programmatic audio has enormous potential. We have listed some of the best programmatic audio advertising platforms and companies to help work out an audio advertising campaign.
Benefits of Programmatic Audio Advertising Platforms
The full potential of audio advertising has not yet been discovered, but it poses numerous advantages.
Music streaming services are becoming very popular. Spotify alone has 100 million users worldwide. Of that, only 83 million are paying subscribers, and the remaining 17 million are non-paying subscribers who listen to ads. This is excellent because advertisers do not have to compete for the consumer’s attention because they cannot listen to anything else while audio is rolling and the engagement is higher.
Mobile primarily drives programmatic audio. It is reported that the users of mobile devices spend about a fourth of their time listening to some form of audio like music, podcast, or other audio. Generally, these apps require users to log in, so advertisers can base the marketing on people and be less reliant on cookies. This will help reach the target audience seamlessly/
The majority of people listen to audio using headphones which creates an intimate bond between the brands and the listeners. This helps advertisers make sure that their message gets through and the message can be personalized.
Audio ads are free of distractions. Podcasts are considered mediums free of distraction because they can reach people in situations no other media can.
People are generally using ad-blocking tools to block display ads. This cannot be done with audio ads and presents advertisers with an undeniable advantage.
How to Choose the Best Programmatic Audio Advertising Platform?
All advertisers have unique needs that cannot be equated with any other advertiser. All platforms have a unique way of providing to the advertisers, and what worked for one of the advertisers might not be effective for others. That essentially means that one platform cannot be the best programmatic audio advertising platform for all advertisers. One of the best ways to rule out others and find the best-suited platform is to test and experiment with them and analyze their results.
10 Best Programmatic Audio Advertising Platforms and Companies: 2021
Spotify has taken a data-driven approach towards audio advertising. They help you share your message with the right audience on Spotify through your preferred automated buying partner. You can set up Spotify campaigns as efficiently and with as much flexibility as possible. With their programmatic suite, advertisers get access to set up Spotify campaigns as efficiently and with as much flexibility as possible through the preferred partner.
Basis by Centro helps advertisers share their voice with audiences. Their audio advertising is known to create a deeper level of engagement by providing an experience that drives crucial advertising metrics. They help you reach a unique audience and track and analyze audio ad metrics daily and implement optimizations quickly and accurately. With Basis, you can reach the target audience for lesser cost and fewer resources, and production time. They help actively diminish fraudulent activity by giving access to quality inventory, non-skippable ads, and in-app listening.
The self-serve audio advertising platform, AudioGo helps you create, schedule, and run audio ad campaigns on the streaming services your customers love. They allow advertisers to set their budget and schedule, and it is very affordable and starts as low as $250. Advertisers can upload their audio or submit a script, and they could have a professionally created advertisement in under twenty-four hours for only $10. They help you target an audience by age, gender, location, language, music, or podcast genre, and up to 60 different interests and user statuses.
Audio.ad is the first digital advertising solutions company to have more than 55 million people who consume radio and online music content each day. It connects brands with consumers seamlessly. They help you carefully craft audio messages that tell a story about your brand and generates an emotional connection.
Audi-on Audio Advertising
Audio-on brings cutting-edge technologies for digital audio advertising. Their innovative solutions help brands reach millions of captivated listeners with real time targeted and personalized advertising creations. They are connected to all the major audio publishers on the planet using programmatic and real-time advertising for podcasts. They have combined professional studio services and the most advanced audio DCO technology and give brands the opportunity to personalize at scale. They provide access to tailor-made analysis so you can determine a tangible ROI.
Known to be a pioneer in audio advertising, Frequency combines data and creative management to optimize the audio ad experience. They have a Creative Management Platform specifically built for Audio Advertising that helps advertisers take complete control over the ad creative, optimize ad campaigns, and use data to drive ad experience. They use listener data signals to personalize the audio ad experience.
Audio content like podcasts has gained immense popularity and confidence. The revenue from audio ads in podcasts and other such streaming services is increasing exponentially. The current generation has an always connected, on-the-go lifestyle, and they are constantly consuming audio content, primarily through their mobile devices. It is impossible to completely unlock the possibilities of audio content and advertising possibilities overnight, but it would be wrong to overlook it. You can use any of the best programmatic audio advertising platforms and companies listed above.
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