In the present times, customers are using multiple devices and platforms to make purchases. Owing to that, a lot of customer data gets deposited in silos and is available for marketers to reach their customers wherever they are in the ecosystem. The entire process of tracking customer journeys and showing relevant ads is challenging but becomes more accessible with programmatic self-serve advertising. Self-serve programmatic advertising is the automated and self-reliant ability of the advertiser to place their ads with no assistance from a sales representative. It is available on multiple platforms and helps in easy purchasing and quick campaign launches. It significantly reduces the costs and is more convenient for advertisers in the placement of their ads. This is a newer approach to advertising, and its prevalence is only growing. We have a list of the best self-serve programmatic advertising platforms that can help maximize revenue and reduce manual work.
Benefits of Self-Serve Programmatic Advertising Platforms
Self-serve programmatic advertising platforms have some significant benefits to offer. It is a great help to everyone that is involved in the sales equation:
- These put all the control in the hands of the advertiser, and they can easily customize any and every aspect of the advertising strategy. The control does not end when the purchase has been made. Also, it provides the flexibility to go back and make changes if something is not working.
- Self-serve programmatic platforms help minimize the time required for advertising and are very cost-efficient. It helps get an increase in the market share with no increases in internal expenses.
- They help maximize the effectiveness of your campaign without having to increase your budget. Advertisers can easily manage the demographic and contextual targeting options for their budget and ensure that they are getting the maximum effectiveness and profitability.
- Self-serve platforms are the new approach in online advertising, which opens room for both opportunity and improvement. The concept is still developing and providing benefits along the way.
How to Choose the Best Self-Serve Programmatic Advertising Platform?
Advertisers have a plethora of options available under the disguise of the best self-serve programmatic advertising platform. However, knowing that one platform worked well for one business is not assurance enough to show results for your business. Hence, one of the best ways to choose the platform, given that there is extreme diversity in business models, is to resort to research. It is essential to know what you are looking for and what would be suitable for your business. After that, you can test all of these platforms and analyze them. You should settle on the one that brings the best results.
Best Self Serve Programmatic Advertising Platforms: 2021
Known to be the best CRM platform, Salesforce helps advertisers use their CRM data to personalize digital advertising and create better customer experiences. They help effectively drive advertising across search, display, and social media at scale. With the first-party data in Marketing Cloud, Sales Cloud, and Service Cloud, advertisers can shape and guide their advertising. You can reach audiences at scale and target audiences on their preferred channels.
Smartyads is one of the best self-serve advertising platforms designed for programmatic real-time ad buying. It helps advertisers configure precise targeting and get the highest click-through rates. On this platform, everything is up to advertisers: inventory selection & placement, the configuration of targeting options, and campaign management, and they can achieve more from buying and organizing their ad campaigns independently. Advertisers can launch as many campaigns as they want and change them in accordance with their budget, schedule, and objectives.
The industry-leading self-serve programmatic advertising platform, StackAdapt, offers omnichannel solutions to their clients with the benefit of unique targeting through custom segments for the niche or narrow categories. They help advertisers accelerate customer engagement and acquisition. They deliver intent-based targeting, automation intelligence, and real-time campaign optimization to maximize campaign ROI.
With Spotify Advertising, businesses of all sizes reach engaged listeners as they stream what they love. They help advertisers deliver their message at the exact moment people are primed to hear it and their targeting capabilities enable you to reach listeners across locations, devices, moments, and formats. They provide insights into ad delivery, engagement, and audience with every campaign, and their reporting dashboard makes it easy to track and optimize ad performance.
Powered by Salesforce, AdVendio offers self-service for managing cross-media ad campaigns. They help you create direct relationships with publishers and execute effective omnichannel ad campaigns and analyze spend across all channels. With their data-driven tools, it is easy to create digital campaigns to satisfy all targets and budgets and streamline the entire process of campaign planning with their ad management solution. Their programmatic ad management ensures data accuracy and reduces manual efforts by booking deals directly to integrated DSPsand Exchanges. They provide real-time reporting and save advertisers from the time-consuming manual analysis.
Kavanga is a 100% programmatic ad platform that helps advertisers increase the performance of their display ads in a powerful, self-serve interface. Their machine learning algorithms choose the most valuable opportunities. They are integrated with the major traffic exchanges and run both a wide reach and precisely targeted campaigns. Advertisers can run ads in your personal account yourself and monitor your campaigns yield in real-time. They provide numerous advertising capabilities, packed in a simple, easy-to-use, and intuitive interface.
There are so many opportunities and platforms available in advertising that it has become extremely difficult to identify what truly holds value and what does not. It is important to remember that self-serve programmatic advertising platforms would always carry value, and it is just important to recognize that. It gives advertisers better control and flexibility and a way to maximize revenue. This list of the best self-serve programmatic advertising platforms is a great way to break into the self-serve programmatic market and take advantage of it.
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