7+ Best Programmatic Ad Exchange Platforms for Advertisers: 2021

Programmatic advertising has undoubtedly become a norm now, so much so that about 88% of digital display marketing in the US is said to be done by programmatic advertising. Programmatic advertising is existing in a wide range of digital channels. It uses artificial intelligence and machine learning to buy advertising in real-time and not going through manual negotiations and pre-set prices. 

Ad Exchange is where the publishers and advertisers meet and agree on a price to display their ads. It pans out like a trading floor for the stock market but digital advertising. Most ad exchanges now operate through real-time auction, where an ad purchase is made simultaneously as the visitor loads a website. The ad exchanges now are suitable in the middle of the programmatic ecosystem. They are plugged into the Demand Side Platform on the advertiser’s side and the Supply Side Platform on the publisher’s side. This article would discuss the best programmatic ad exchange platforms for advertisers. 

Benefits of Programmatic Ad Exchanges: 2021

Programmatic ad exchanges are automated auctions that enable the selling of ad space. Auctions get triggered when users load a website, and the information about the site, user, and ad space is sent to the ad exchange, which disseminates it to the advertisers and announces an auction. The winning bidder’s ads are displayed on the website. They have varying benefits that make them highly prevalent. These are-

  1. They help companies in selling ads at a greater volume
  2. It helps small companies that do not have a sales team much money from ad exchanges
  3. It allows advertisers to direct ads to the users who match their consumer demographics and pay for performance. 

7+ Best Programmatic Ad Exchange Platforms and Companies for Advertisers: 2021

1. Adtelligent: Best Display Programmatic Ad Exchange Platform

The sell-side ad technology company, Adtelligent provides holistic demand management and intermediation solutions. Their Ad Exchange offers global access to the advertising marketplace of high-quality buyers and sellers. They render brand-safe technologies to reach more demand and increase the value of all impressions. They help advertisers reach the target audience on the leading publishers’ websites and applications via a user-oriented advertising format.

Features: 

  • They help access preferred inventory via direct/exclusive publisher relationships.
  • It is fully transparent and safe for your brand.
  • They make the first-party data available in real-time and pre-bid style.

Additional Info: With Adtelligent, advertisers are guaranteed multiple integration options and a global reach.

2. Smarty Ads: Best Programmatic Ad Exchange Platform for Advertisers

Smarty Ads is known to provide full-stack programmatic advertising in real-time and at scale. They help advertisers maximize their purchasing strengths with cross-channel traffic, memorable ad formats, and ultimately a transparent advertising ecosystem. It is an award-winning and trusted solution for omnichannel media buying. They help get a thrice higher conversion, user acquisition, and engagement.

Features:

  • It is cost-efficient and automates 99% of media-buying activities reducing advertising costs up to 50% with dynamic bid optimization.
  • They help you align your messaging, goals, objectives, and creative formats across each channel and device your customers use.
  • They have very advanced targeting capabilities with more than 30+ ad campaign targeting options: Geo, time of the day, browser, OS, IP, category, etc.

Additional Info: Trusted by thousands of businesses globally for proved traffic quality, Smarty Ads has extensive experience of more than seven years and offers an exceptionally safe advertising ecosystem.

3. Openx: Best Programmatic Ad Exchange Platform for Advertisers

OpenX empowers people-based marketing across the open web and helps marketers to plan and buy with ease and performance across the open web, across all screens. They allow you to build audiences by putting together the reach of the open web. 

Features:

  • They create custom profiles and audiences, modeled or segmented from your 1st party data, and ensure that you reach the right consumers. 
  • They help you showcase your brand across mobile, desktop, OTT, and more.
  • They help you plan campaigns to reach specific people over some time and hit your KPIs.

Additional Info: OpenX is known to have the industry’s highest quality inventory and offers the most innovative buying models.

4. Admixer: Best Programmatic Ad Exchange Platform for Advertisers

The full-stack programmatic ad solutions, Admixer, helps advertisers access the most relevant users in the constantly changing ad environment and manage campaigns easily. AdMixer. DSP uses data and technology to help advertisers more effectively purchase audiences at scale across digital media.

Features:

  • They provide access to large-scale direct Publishers, Ad Exchanges, SSPs, and Ad Networks and support all formats, including standard and animated display, video, native, mobile, expandable, and more.
  • They provide access to the Private Marketplace and direct and priority access to the top global publishers.
  • They help you extend your market globally. 
  • With their precise targeting, you can execute digital advertising campaigns and accurately reach your target audience based on various criteria.

Additional Info: With their combination of proprietary technology, human monitoring, and fraud detection, partners get a safe, high-quality desktop and mobile inventory and offer very dedicated support.

5. Index Exchange: Best Programmatic Ad Exchange Software for Advertisers

Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions with accountability and real-time. They help advertisers access premium inventory from top publishers, individually curated and certified to ensure quality and accuracy. With Index Exchange, advertisers can maximize their reach and performance in a neutral environment without conflicting interests or buy-side fees.

Features:

  • They make a fast and frictionless bridge for transacting deals in real-time, enhancing the relationship between advertisers and publishers.
  • Their new ad technology moves lightning-fast for buyers and supports new sizes and formats.
  • They individually screen all URLs to ensure it adheres to the highest quality standards.

Additional Info: Index Exchange is transparent and never levies harmful hidden buy-side fees that reduce working media. 

6. Adtelligent: Best Display Programmatic Ad Exchange Platform

Description

Features

Additional Info

Reference Link: https://adtelligent.com/ad-exchange/

7. Adtelligent: Best Display Programmatic Ad Exchange Platform

Description

Features

Additional Info

Reference Link: https://adtelligent.com/ad-exchange/

8. Adtelligent: Best Display Programmatic Ad Exchange Platform

Description

Features

Additional Info

Reference Link: https://adtelligent.com/ad-exchange/

Conclusion

During the first couple of years on internet ads, they were bought and sold just like in print publications. The advertisers would connect with the digital publishers and negotiate the terms to purchase the available ad space. The growth of the internet space has allowed advertisers to use technology like programmatic advertising exchange, which has been of significant importance and help. Not only did it increase the effectiveness of campaigns, but it also sped up the process. You can rely on any of the best programmatic ad exchange platforms for advertisers mentioned in the list above.

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