Ok, we all know that direct deal partnerships are rewarding and you can make 2X of your regular ad income from direct deals from single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the piece. In this insightful writeup, I’ll share the tips and best practices that can help you find direct advertisers for your blog.
Before you take the journey of ‘hunting the direct advertisers’, you need to align your content to ensure a few key things.
1. Explore Directory Listing
Exploring various listing websites like G2, Trustradius, Capterra, etc will give information about software that is relevant to your niche. Many of these SAS companies have a monthly marketing budget and looking to work with direct publishers and bloggers to amplify their customer reach. For most cases, you can find a contact email id either on the about page or on the contact us page. Go ahead and initiate an email conversation to see how things unfurl.
2. Monitor Your Competitors Website
On a number of occasions, many of your competitor websites are already working with many of the direct advertisers. These advertisers are looking to work with more publishers in the same niche, and reaching out to them is the best possible way to finalize a contract.
3. Scan Through your Top Advertisers in Ad Manager
If you are using Google Ad Manager, then you can see the top advertisers who are bidding on your inventory. You can go ahead to the reporting section of Ad Manager and create a report to find the list of available advertisers who are constantly bidding on your ad inventory over a period of time. Next, you need to download the Excel sheets containing the list of advertisers and reach out to the small and medium-sized advertisers directly, stating them that they are already transacting with your website through to Google ad manager. during the course of your interaction, you can offer them a proposal to directly advertise on your website at premium locations and placements for a competitive rate.
4. Write More Product Reviews
When you write more about software products, digital products, and goods, you are already in the order of advertisers and marketing professionals who are constantly looking for their product mention across the web. Eventually, these people will try to get in touch with you with some form of a marketing proposal.
5. Mention about Business Related to Your Niche
It is always a good practice to mention brands and businesses which are relevant to your needs, talk about them on your social media channels, and generate a few organic leads for them. This opens up a gateway for a possible future partnership which you can scale and can result in good monetary benefits. While this requires significantly less effort from your end, this can mean a lot for businesses who are looking to expand their audience reach.
6. Start a YouTube channel
Starting a YouTube channel can be quite useful and lucrative at the same time. This gives you an additional opportunity and a source from where brands can discover your website identity.
7. Tag Businesses on Instagram
If you have an Instagram account for your blog or website, Make sure you tag some of the relevant advertisers across your niche when publishing an image or infographic. This not only ensures multiple recalls but also gives you an additional chance of content amplification as they share your post with their audience base.
8. Update your ‘Advertise’ page to Include Media Kit and Testimonials
It might happen that a number of your potential advertisers stumble to your website and visit the about and advertise page. Since there is no way to keep track of this, it is always a good practice to update your about page with all relevant and necessary inclusions like- having a proper Media Kit with pricing information, contact email id of the person in charge, testimonials list of current and previous advertisers who have advertised on your website. Also, it is a good idea to provide a list of all available at for maths which advertisers can target to generate leads and drive ROI for their individual sites.
9. Engage in Brand Safe Practices
It is of utmost importance to ensure that you engage in brand-safe practices take all the precautions to keep producing outstanding content. Ensuring such practices not only make your website carve its own niche and stay ahead of the competition but also will result in high paying advertising deals.
Things to Keep in Mind After you Find a Direct Advertiser for Your Blog
You can the option to run an unlimited number of ad formats like display, native, pop-ups, full-page takeovers, video, in-text, link blocks and more. The only target you need to meet is to ensure that you’re giving them a higher return on investment compared to their other marketing channels. As long as this is taken care of, you are good to propose any type of advertising format that works well with your blog.