User Posts: ronniedey
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The Drawbacks of Auto Refresh Ads in Advertising
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Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad ...

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How to Setup Open Auction Pricing Rules
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You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy ...

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How to Protect Your Inventory in Programmatic and RTB Auctions
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Protection helps you in management of your brand and in avoiding competing advertisers' ads  from appearing together and helps determine which inventory ...

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Preferred Deals or Private Marketplaces (PMPs): Advantages, Benefits
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Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if ...

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How to Delete a User from Google Ad Manager
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Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and ...

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How to Create First Look Pricing Rules
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Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not ...

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10 Ways to Increase Your Website Revenue with Google Ad Manager
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Google Ad Manager is a complete ad serving and monetization solution with integrated capability of ad serving (ad server), ad monetization (ad exchange), ...

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Programmatic Direct vs Programmatic Guaranteed: Publisher Edition
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Programmatic Direct makes everything an absolute cakewalk for publishers with automation of negotiations and sales of the direct sold inventory. They allow ...

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How to Generate Private Auction Reports in Ad Manager
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Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory ...

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Programmatic Open Auctions: Advantages, Benefits, and Pros
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The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad ...

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