Resources, Guides, Howto
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You can find hundreds of training courses on programmatic advertising online. You must know which ones to take and find out if you will actually learn anything from them. You …
To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated …
In the present times, customers are using multiple devices and platforms to make purchases. Owing to that, a lot of customer data gets deposited in silos and is available for …
Programmatic advertising has undoubtedly become a norm now, so much so that about 88% of digital display marketing in the US is said to be done by programmatic advertising. Programmatic …
The aim for everyone in the advertising world is to hit the perfect spot with their creatives. The White Label Programmatic Advertising Platforms are the most precise, quick, and insightful …
Programmatic advertising has brought about some severe advances in advertising technology. In the earlier days, ads were negotiated manually, and publishers and advertisers would reach an agreement to place an …
Programmatic is an umbrella term and includes all the processes that go through an automated system. This is typically the bread and butter of digital advertising and paves its way …
A deal with Programmatic Guaranteed allows you to offer inventory that is reserved or guaranteed to buyers for a specifically negotiated price. In such deals, the buyer and seller come …
If you’re running programmatic direct orders and want to see the detailed stats on your preferred deals, you can do so by heading over the reporting section of Google Ad …
When you refresh an inventory, the ad content gets updated without necessarily having to refresh the entire contents of your page. You can choose to use ads that dynamically reload …