User Posts: ronniedey
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How to Prioritize Pricing Rules and Best Practices
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The prioritization and ordering of Ad styles and backup ads is absolutely imperative, and more so where there is an overlap between inventory in some rules ...

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A Publisher’s Guide to First Look
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First Look is used to capture important revenue opportunities from high-CPM buyers. It is only possible for you to use First Look with your primary linked Ad ...

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A Publisher’s Guide to Preferred Deals: Pricing, Tips, and More
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If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is ...

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An Overview of Competitive Protection for Publishers
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You are given the liberty to block specific kinds of ads from appearing when there are ads from other particularly highlighter advertisers, brands or ...

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A Guide to Unified Pricing Rules
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With unified pricing rules,you can centrally manage the target CPMs or floor prices across all your programmatic demand.  Where does unified pricing ...

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Best Performing Ad Sizes for AdSense and Programmatic
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One of the best ways to increase the overall ad CPM rates for your website is to monitor the best performing ad sizes. Many new publishers and bloggers are ...

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List of Bidding Types in Ad Exchange
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There are various kinds of transactions available in Ad Exchange. In this article, we will discuss all of those in length. Open Bidding- was earlier known ...

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The Benefits of Auto Refreshing Ads for Publishers
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Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad ...

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Programmatic Guaranteed Best Practice Checklist: Publishers
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In this article, you will find an entire checking that you can go through to reassure yourself that you have not missed on anything while setting up your ...

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Sticky Ads: Rules and Declaration in ADX
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There are certain implementation specifications that publishers must stick to if they wish to use Sticky Ads- The attributions of ads and their content ...

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