Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad ...

You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy ...

Protection helps you in management of your brand and in avoiding competing advertisers' ads  from appearing together and helps determine which inventory ...

Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if ...

Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and ...

Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not ...

Google Ad Manager is a complete ad serving and monetization solution with integrated capability of ad serving (ad server), ad monetization (ad exchange), ...

Programmatic Direct makes everything an absolute cakewalk for publishers with automation of negotiations and sales of the direct sold inventory. They allow ...

Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory ...

The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad ...