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To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated …
Read moreBest OTT Programmatic Advertising Platforms: 2021 Edition
In the present times, customers are using multiple devices and platforms to make purchases. Owing to that, a lot of customer data gets deposited in silos and is available for …
Read more10 Best Self Serve Programmatic Advertising Platforms: 2021
Programmatic advertising has undoubtedly become a norm now, so much so that about 88% of digital display marketing in the US is said to be done by programmatic advertising. Programmatic …
Read more7+ Best Programmatic Ad Exchange Platforms for Advertisers: 2021
The aim for everyone in the advertising world is to hit the perfect spot with their creatives. The White Label Programmatic Advertising Platforms are the most precise, quick, and insightful …
Read more7+ Best White Label Programmatic Advertising Platforms: 2021 Edition
Programmatic advertising has brought about some severe advances in advertising technology. In the earlier days, ads were negotiated manually, and publishers and advertisers would reach an agreement to place an …
Read more10 Best Books on Programmatic Advertising: 2021 Edition
Programmatic is an umbrella term and includes all the processes that go through an automated system. This is typically the bread and butter of digital advertising and paves its way …
Read more10 Best Programmatic Audio Advertising Platforms and Companies: 2021
A deal with Programmatic Guaranteed allows you to offer inventory that is reserved or guaranteed to buyers for a specifically negotiated price. In such deals, the buyer and seller come …
Read moreProgrammatic Guaranteed vs Preferred Deals: Key Differences
If you’re running programmatic direct orders and want to see the detailed stats on your preferred deals, you can do so by heading over the reporting section of Google Ad …
Read moreHow to Generate Preferred Deal Reports in Ad Manager
When you refresh an inventory, the ad content gets updated without necessarily having to refresh the entire contents of your page. You can choose to use ads that dynamically reload …
The prioritization and ordering of Ad styles and backup ads is absolutely imperative, and more so where there is an overlap between inventory in some rules and other inventory in …