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The ad auction is instrumental in choosing the ads that will appear on your pages and also decide the potential earning from those ads. All ads bring different amounts of …
Read moreHow Programmatic Auctions Work: Insights for Publishers
Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies …
You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy optimization of yield in the Open Auction …
Protection helps you in management of your brand and in avoiding competing advertisers’ ads from appearing together and helps determine which inventory must be made available for Open Auction. They …
Read moreHow to Protect Your Inventory in Programmatic and RTB Auctions
Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if you are spending, but if demand is …
Read morePreferred Deals or Private Marketplaces (PMPs): Advantages, Benefits
Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and comes as complementary with Google …
Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not eligible, and the other …
Google Ad Manager is a complete ad serving and monetization solution with integrated capability of ad serving (ad server), ad monetization (ad exchange), yield management (SSP), all clubbed into one. …
Read more10 Ways to Increase Your Website Revenue with Google Ad Manager
Programmatic Direct makes everything an absolute cakewalk for publishers with automation of negotiations and sales of the direct sold inventory. They allow you to negotiate Programmatic Guaranteed, that is the …
Read moreProgrammatic Direct vs Programmatic Guaranteed: Publisher Edition
Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory on your site via private auction. If …
Read moreHow to Generate Private Auction Reports in Ad Manager