How to Prioritize Pricing Rules and Best Practices
The prioritization and ordering of Ad styles and backup ads is absolutely imperative, and more so where there is an overlap between inventory in some rules and other inventory in …
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A Publisher’s Guide to First Look
First Look is used to capture important revenue opportunities from high-CPM buyers. It is only possible for you to use First Look with your primary linked Ad Exchange account and …
A Publisher’s Guide to Preferred Deals: Pricing, Tips, and More
If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is to make …
An Overview of Competitive Protection for Publishers
You are given the liberty to block specific kinds of ads from appearing when there are ads from other particularly highlighter advertisers, brands or categories are present. For instance, you …
A Guide to Unified Pricing Rules
With unified pricing rules,you can centrally manage the target CPMs or floor prices across all your programmatic demand. Where does unified pricing rules apply? You can use unified pricing rules …
Best Performing Ad Sizes for AdSense and Programmatic
One of the best ways to increase the overall ad CPM rates for your website is to monitor the best performing ad sizes. Many new publishers and bloggers are mistaken …
List of Bidding Types in Ad Exchange
There are various kinds of transactions available in Ad Exchange. In this article, we will discuss all of those in length. Open Bidding– was earlier known as Exchange bidding and …
The Benefits of Auto Refreshing Ads for Publishers
Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies …
Programmatic Guaranteed Best Practice Checklist: Publishers
In this article, you will find an entire checking that you can go through to reassure yourself that you have not missed on anything while setting up your Programmatic Guaranteed …
Sticky Ads: Rules and Declaration in ADX
There are certain implementation specifications that publishers must stick to if they wish to use Sticky Ads- The attributions of ads and their content must be visible at all times. …