Auto Refresh Ads: Rules and Declaration in ADX

When you refresh an inventory, the ad content gets updated without necessarily having to refresh the entire contents of your page. You can choose to use ads that dynamically reload and provide a better experience or are up to the industry standards. On the Ad Manager settings, you can set a refresh rate or use GPT to use refreshes. 

Ad exchange allows inventory that refreshes to compete. But they require you to put out what portions of your inventory refreshes to comply with the guidelines on refresh transparency by the advertising industry. When you add declarations on refreshing inventory in Ad Exchanges, the rules let the buyers know via the RTB protocol that they would purchase refreshing inventory which causes the refresh and that you should expect a minimum interval in between refreshes.

If you fail at declaring a refreshing inventory or not doing so properly, for instance, putting information about the wrong trigger type or refresh interval violates the Google policy and they send across a notice stating the violations they detect.

How to create declarations for a refreshing inventory?

You need to set up Ad Exchange rules that show the kinds of refreshes you have used for your inventory-

  1. Once you sign into Google Ad Manager, you need to click on Inventory> Ad Exchange Rules> Publisher Declarations.
  2. You need to then select the sub tab that seems appropriate for your inventory type and click on.
  3. Click on the New Publisher Declaration and enter a name for your declaration.
  4. You need to make a decision about which inventory type you would choose to include or exclude in your targeting-
  • Expand one of the targeting sections like- Inventory.
  • For inclusion of sections to the targeting criteria, place the cursor over the item and click on Include.
  • For exclusion of selections from the targeting criteria, place the cursor over the item and click on Exclude.
  • The items you select are shown in the right column of the targeting table.
  • If you wish to remove a selection, click on Remove to the right of the selection. 
  1. You also implement your ads units as Sticky Ads, which is a fixed ad unit that always shows while the user scrolls for content on the page.
  2. Under “Refresh triggers” check all the boxes to show that the inventory refreshes. You can choose one or multiple refresh types for one inventory and each one of these declarations apply to all targeted impressions.
  3. Put down the minimum time interval in between the ad refreshes for each of these refresh trigger that you declare This show the buyers that the ad content for the particular inventory would not refresh faster than the selected interval.
  4. You need to click on Save.

The Rules only allow you to put a declaration that the ads refresh and does not manage how the ads behave on the page. Simply the declaration of an ad unit as refreshing in the UI, it still does not implement refreshes in your inventory. Irrespective of whether refreshes are implemented or not, the manner in which the ads behave on your web pages must match with your declarations to publishers in the Ad Exchange UI.

When you refresh an inventory, the ad content gets updated without necessarily having to refresh the entire contents of your page. You can choose to use ads that dynamically reload and provide a better experience or are up to the industry standards. On the Ad Manager settings, you can set a refresh rate or use GPT to use refreshes. 

Ad exchange allows inventory that refreshes to compete. But they require you to put out what portions of your inventory refreshes to comply with the guidelines on refresh transparency by the advertising industry. When you add declarations on refreshing inventory in Ad Exchanges, the rules let the buyers know via the RTB protocol that they would purchase refreshing inventory which causes the refresh and that you should expect a minimum interval in between refreshes.

If you fail at declaring a refreshing inventory or not doing so properly, for instance, putting information about the wrong trigger type or refresh interval violates the Google policy and they send across a notice stating the violations they detect.

How to create declarations for a refreshing inventory?

You need to set up Ad Exchange rules that show the kinds of refreshes you have used for your inventory-

  1. Once you sign into Google Ad Manager, you need to click on Inventory> Ad Exchange Rules> Publisher Declarations.
  2. You need to then select the sub tab that seems appropriate for your inventory type and click on.
  3. Click on the New Publisher Declaration and enter a name for your declaration.
  4. You need to make a decision about which inventory type you would choose to include or exclude in your targeting-
  • Expand one of the targeting sections like- Inventory.
  • For inclusion of sections to the targeting criteria, place the cursor over the item and click on Include.
  • For exclusion of selections from the targeting criteria, place the cursor over the item and click on Exclude.
  • The items you select are shown in the right column of the targeting table.
  • If you wish to remove a selection, click on Remove to the right of the selection. 
  1. You also implement your ads units as Sticky Ads, which is a fixed ad unit that always shows while the user scrolls for content on the page.
  2. Under “Refresh triggers” check all the boxes to show that the inventory refreshes. You can choose one or multiple refresh types for one inventory and each one of these declarations apply to all targeted impressions.
  3. Put down the minimum time interval in between the ad refreshes for each of these refresh trigger that you declare This show the buyers that the ad content for the particular inventory would not refresh faster than the selected interval.
  4. You need to click on Save.

The Rules only allow you to put a declaration that the ads refresh and does not manage how the ads behave on the page. Simply the declaration of an ad unit as refreshing in the UI, it still does not implement refreshes in your inventory. Irrespective of whether refreshes are implemented or not, the manner in which the ads behave on your web pages must match with your declarations to publishers in the Ad Exchange UI.

Our Recommended Monetization Partners:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

Leave a Comment