One of the best ways to increase the overall ad CPM rates for your website is to monitor the best performing ad sizes. Many new publishers and bloggers are mistaken with the fact that CPM rates of ad units are independent of ad sizes. This is usually not the case because, in a real-time auction environment, advertisers and buyers prefer specific ad it sizes which bring in higher return investment and better results. Today, let’s take a look at the factors which govern the fluctuation in CPM rates and the preferred and top-performing at sizes
Why 980×300 is a Best Performing Ad Sizes
Out of all the ad sizes, this is one of the best performing and high yielding ad sizes. Advertisers and buyers always tend to allocate higher CPM rates for this ad size because of the greater at viewability E and conversion rate pertaining to this unit. Additionally, This ad size is exclusively for large devices, desktop, and laptops
Why 336×300 is a Top Performing Ad Sizes
This is one of the best performing ad sizes in the open auction as well as a private auction. This size fills inventory for 300×250, 336x 280, and 300×300 ad unit. These are some of the most popular ad sizes and thus the overall demand for this particular ad unit under consideration increases substantially.
Why 300×600 is a High Performing Ad Sizes
When considering the auto-refresh of ad units, the 300×600 is one of the preferred ad sizes that have a huge inventory in the open auction. This ad size is preferred by advertisers not only for desktop/laptop but also on mobile devices, pertaining to the higher viewability metrics when compared to all other ad unit sizes. So, feel free to go ahead and incorporate this ad unit size on your website to see a significant increase in overall ad CPM.
Why Specific Ad Sizes Perform Better than Others?
There a quite a number of factors that govern the CPM rates, especially in open auction. The most significant ones include ad viewability, conversion, and return on investment for the buyer. Now, apart from the above-mentioned ad sizes, there can be site-specific sizes that are performing well on your websites like 320×100 on mobile devices, 900×90 on desktop and laptop, 300×250 on mobile, and more. Feel free to experiment with these ad sizes as well, and know for sure that you can increase the overall at CPM of your ad units if the viewability metric of your website is high.