A Publisher’s Guide to First Look
First Look is used to capture important revenue opportunities from high-CPM buyers. It is only possible for you to use First Look with your primary linked Ad Exchange account and …
Guide
A Publisher’s Guide to Preferred Deals: Pricing, Tips, and More
If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is to make …
An Overview of Competitive Protection for Publishers
You are given the liberty to block specific kinds of ads from appearing when there are ads from other particularly highlighter advertisers, brands or categories are present. For instance, you …
Best Performing Ad Sizes for AdSense and Programmatic
One of the best ways to increase the overall ad CPM rates for your website is to monitor the best performing ad sizes. Many new publishers and bloggers are mistaken …
How to Delete a User from Google Ad Manager
Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and comes as complementary with Google …
How to Create First Look Pricing Rules
Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not eligible, and the other …
10 Proven Ways to Increase your Programmatic Ad Revenue
With the abundance of content and ad inventory across various marketing channels; both brands and technologies are becoming increasingly cautious about where ads are served through programmatic channels. Advertisers tend …
Programmatic Advertising Tips for Beginners and Dummies
Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, to buy an ad …