Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and comes as complementary with Google AdSense services. The premium version contains more ...
Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not eligible, and the other that includes all the other inventory and grants specific ...
With the abundance of content and ad inventory across various marketing channels; both brands and technologies are becoming increasingly cautious about where ads are served through programmatic channels. Advertisers tend to put more money in the ...
Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, to buy an ad space on a website which serves a particular demography ...
