A Publisher’s Guide to First Look
First Look is used to capture important revenue opportunities from high-CPM buyers. It is only possible for you to use First Look with your primary linked Ad Exchange account and …
Resources, Guides, Howto
First Look is used to capture important revenue opportunities from high-CPM buyers. It is only possible for you to use First Look with your primary linked Ad Exchange account and …
If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is to make …
You are given the liberty to block specific kinds of ads from appearing when there are ads from other particularly highlighter advertisers, brands or categories are present. For instance, you …
One of the best ways to increase the overall ad CPM rates for your website is to monitor the best performing ad sizes. Many new publishers and bloggers are mistaken …
Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and comes as complementary with Google …
Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not eligible, and the other …
With the abundance of content and ad inventory across various marketing channels; both brands and technologies are becoming increasingly cautious about where ads are served through programmatic channels. Advertisers tend …
Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, to buy an ad …