Guide

A Publisher’s Guide to First Look

First Look is used to capture important revenue opportunities from high-CPM buyers. It is only possible for you to use First Look with your primary linked Ad Exchange account and if in any case, you do not have a linked account, you should contact ...

A Publisher’s Guide to Preferred Deals: Pricing, Tips, and More

If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is to make you understand the very basics of preferred deals and to help you with one of the ...

An Overview of Competitive Protection for Publishers

You are given the liberty to block specific kinds of ads from appearing when there are ads from other particularly highlighter advertisers, brands or categories are present. For instance, you might want to block a specific advertiser from ...

Best Performing Ad Sizes for AdSense and Programmatic

One of the best ways to increase the overall ad CPM rates for your website is to monitor the best performing ad sizes. Many new publishers and bloggers are mistaken with the fact that CPM rates of ad units are independent of ad sizes. This is ...

How to Delete a User from Google Ad Manager

Google Ad Manager is a robust tool for publishers that helps with ad serving, website monetization, and yield optimization. The basic version is free and comes as complementary with Google AdSense services. The premium version contains more ...

How to Create First Look Pricing Rules

Using rules, First Looks pricing is configured in Ad Manager. It is advisable that you create two rules- one that excludes specific inventories that are not eligible, and the other that includes all the other inventory and grants specific ...

10 Proven Ways to Increase your Programmatic Ad Revenue

With the abundance of content and ad inventory across various marketing channels; both brands and technologies are becoming increasingly cautious about where ads are served through programmatic channels. Advertisers tend to put more money in the ...

Programmatic Advertising Tips for Beginners and Dummies

Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, to buy an ad space on a website which serves a particular demography ...