How To

How to Prioritize Pricing Rules and Best Practices

The prioritization and ordering of Ad styles and backup ads is absolutely imperative, and more so where there is an overlap between inventory in some rules and other inventory in other rules. The management of the configuration where these sets ...

How to Setup Open Auction Pricing Rules

You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy optimization of yield in the Open Auction as and when there are valid bids for different sizes. ...

How to Protect Your Inventory in Programmatic and RTB Auctions

Protection helps you in management of your brand and in avoiding competing advertisers' ads  from appearing together and helps determine which inventory must be made available for Open Auction. They satisfy the targeting of an ad request that ...

How to Choose the Right Programmatic Ad Network for Your Blogs?

The revolution in digital advertising has made it very easy for businesses to quickly & effectively identify the most efficient platform for their advertisements, their target audience, their behavioral patterns, etc thus enabling them to get ...