Optimization

10 Ways to Increase Your Website Revenue with Google Ad Manager

Google Ad Manager is a complete ad serving and monetization solution with integrated capability of ad serving (ad server), ad monetization (ad exchange), yield management (SSP), all clubbed into one. One of the most crucial parts of Ad Manager is ...

4 Ways to Optimize CPM Floor Price to Increase Revenue

Open auctions bring the majority of the digital ad revenue for publishers. Depending on the niche of the site, user engagement, and the return on investment delivered on the advertiser creatives; one can significantly raise his overall earnings by ...