Programmatic Deals

How to Setup Open Auction Pricing Rules

You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy optimization of yield in the Open Auction as and when there are valid bids for different sizes. ...

Preferred Deals or Private Marketplaces (PMPs): Advantages, Benefits

Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if you are spending, but if demand is up you may end up paying more. Do an analysis of your ...

Programmatic Direct vs Programmatic Guaranteed: Publisher Edition

Programmatic Direct makes everything an absolute cakewalk for publishers with automation of negotiations and sales of the direct sold inventory. They allow you to negotiate Programmatic Guaranteed, that is the guaranteed, reserved inventory and ...

How to Generate Private Auction Reports in Ad Manager

Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory on your site via private auction. If you want to see the detailed stats on your private ...

Programmatic Open Auctions: Advantages, Benefits, and Pros

The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad auction is designed to make sure you’re earning the maximum possible revenue for your ad ...

What are Preferred Deals in Programmatic Advertising

With Preferred Deals, you have the liberty to offer the buyers inventory at a price which has been specifically negotiated and bears in mind the minimum CPM rate. There is no formal agreement in Preferred Deals, so there is no contractual ...

What is Programmatic Guaranteed: Benefits for Publishers

Programmatic Guaranteed helps with the automation of direct sales of the reserved inventory by drawing a simple connection between you and the buyer platforms. You are in power to negotiate and finalise the details of reservation campaigns in the ...

Preferred Deals vs Private Auctions: Key Differences

The adTech world loves to bring in new jargons; maybe making things look more complex have added advantages! However, for publishers who are just starting off with ‘programmatic’ can find themselves in a sea of complexity just by the terminology. ...