A Publisher’s Guide to Preferred Deals: Pricing, Tips, and More
If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is to make …
Programmatic Deals
Programmatic Guaranteed Best Practice Checklist: Publishers
In this article, you will find an entire checking that you can go through to reassure yourself that you have not missed on anything while setting up your Programmatic Guaranteed …
How to Setup Open Auction Pricing Rules
You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy optimization of yield in the Open Auction …
Preferred Deals or Private Marketplaces (PMPs): Advantages, Benefits
Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if you are spending, but if demand is …
Programmatic Direct vs Programmatic Guaranteed: Publisher Edition
Programmatic Direct makes everything an absolute cakewalk for publishers with automation of negotiations and sales of the direct sold inventory. They allow you to negotiate Programmatic Guaranteed, that is the …
How to Generate Private Auction Reports in Ad Manager
Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory on your site via private auction. If …
Programmatic Open Auctions: Advantages, Benefits, and Pros
The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad auction is designed to …
What are Preferred Deals in Programmatic Advertising
With Preferred Deals, you have the liberty to offer the buyers inventory at a price which has been specifically negotiated and bears in mind the minimum CPM rate. There is …
What is Programmatic Guaranteed: Benefits for Publishers
Programmatic Guaranteed helps with the automation of direct sales of the reserved inventory by drawing a simple connection between you and the buyer platforms. You are in power to negotiate …
Preferred Deals vs Private Auctions: Key Differences
The adTech world loves to bring in new jargons; maybe making things look more complex have added advantages! However, for publishers who are just starting off with ‘programmatic’ can find …