How to Setup Open Auction Pricing Rules
You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy optimization of yield in the Open Auction …
Open Auction
Programmatic Open Auctions: Advantages, Benefits, and Pros
The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad auction is designed to …