Open Auction

How to Setup Open Auction Pricing Rules

You can set up different floor prices or target CPMs for varying inventory sizes through unified pricing rules. With multi-size pricing,there is easy optimization of yield in the Open Auction as and when there are valid bids for different sizes. ...

Programmatic Open Auctions: Advantages, Benefits, and Pros

The open auction is the standard Ad Manager programmatic ad auction, and it gives all authorized buyers the opportunity to bid on your inventory. The ad auction is designed to make sure you’re earning the maximum possible revenue for your ad ...