Private Auction

How to Generate Private Auction Reports in Ad Manager

Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory on your site via private auction. If you want to see the detailed stats on your private ...

Preferred Deals vs Private Auctions: Key Differences

The adTech world loves to bring in new jargons; maybe making things look more complex have added advantages! However, for publishers who are just starting off with ‘programmatic’ can find themselves in a sea of complexity just by the terminology. ...