A Publisher’s Guide to Preferred Deals: Pricing, Tips, and More
If you’re someone who is getting started with programmatic, there is a lot to experiment, and even a lot to digest. The fundamental objective of this post is to make …
Preferred Deals
Preferred Deals or Private Marketplaces (PMPs): Advantages, Benefits
Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if you are spending, but if demand is …
What are Preferred Deals in Programmatic Advertising
With Preferred Deals, you have the liberty to offer the buyers inventory at a price which has been specifically negotiated and bears in mind the minimum CPM rate. There is …
Preferred Deals vs Private Auctions: Key Differences
The adTech world loves to bring in new jargons; maybe making things look more complex have added advantages! However, for publishers who are just starting off with ‘programmatic’ can find …