Preferred Deals

Preferred Deals or Private Marketplaces (PMPs): Advantages, Benefits

Non-guaranteed floor, you get my inventory directly through me thus getting all the targeting perks and optimization attention, maybe priority over Open if you are spending, but if demand is up you may end up paying more. Do an analysis of your ...

What are Preferred Deals in Programmatic Advertising

With Preferred Deals, you have the liberty to offer the buyers inventory at a price which has been specifically negotiated and bears in mind the minimum CPM rate. There is no formal agreement in Preferred Deals, so there is no contractual ...

Preferred Deals vs Private Auctions: Key Differences

The adTech world loves to bring in new jargons; maybe making things look more complex have added advantages! However, for publishers who are just starting off with ‘programmatic’ can find themselves in a sea of complexity just by the terminology. ...