Resources

List of Bidding Types in Ad Exchange

There are various kinds of transactions available in Ad Exchange. In this article, we will discuss all of those in length. Open Bidding- was earlier known as Exchange bidding and helps the Company enable certain advertising exchanges and SSPs ...

The Benefits of Auto Refreshing Ads for Publishers

Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for ...

Sticky Ads: Rules and Declaration in ADX

There are certain implementation specifications that publishers must stick to if they wish to use Sticky Ads- The attributions of ads and their content must be visible at all times. Vertical Ads- You should comply with the ADx seller ...

How Programmatic Auctions Work: Insights for Publishers

The ad auction is instrumental in choosing the ads that will appear on your pages and also decide the potential earning from those ads. All ads bring different amounts of money and that is dependent on a couple factors like the advertiser’s bid for ...

The Drawbacks of Auto Refresh Ads in Advertising

Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for ...