List of Bidding Types in Ad Exchange
There are various kinds of transactions available in Ad Exchange. In this article, we will discuss all of those in length. Open Bidding– was earlier known as Exchange bidding and …
Resources
The Benefits of Auto Refreshing Ads for Publishers
Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies …
Sticky Ads: Rules and Declaration in ADX
There are certain implementation specifications that publishers must stick to if they wish to use Sticky Ads- The attributions of ads and their content must be visible at all times. …
How Programmatic Auctions Work: Insights for Publishers
The ad auction is instrumental in choosing the ads that will appear on your pages and also decide the potential earning from those ads. All ads bring different amounts of …
The Drawbacks of Auto Refresh Ads in Advertising
Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries, and ad tech companies …