Programmatic Guaranteed vs Preferred Deals: Key Differences
A deal with Programmatic Guaranteed allows you to offer inventory that is reserved or guaranteed to buyers for a specifically negotiated price. In such deals, the buyer and seller come …
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How to Generate Preferred Deal Reports in Ad Manager
If you’re running programmatic direct orders and want to see the detailed stats on your preferred deals, you can do so by heading over the reporting section of Google Ad …
Auto Refresh Ads: Rules and Declaration in ADX
When you refresh an inventory, the ad content gets updated without necessarily having to refresh the entire contents of your page. You can choose to use ads that dynamically reload …