Private auctions are a great way to amplify your overall advertising revenue. Selected buyers have the opportunity to bid on specific non-guaranteed inventory on your site via private auction. If you want to see the detailed stats on your private auction deals, you can do so by heading over the reporting section of Google Ad Manager. The process for running reports on private auction deals is similar to running other reports in Ad Manager.
A quick overview of the report can give you insightful data about the deal progress, best-performing ad units, geography, device type, and more; thereby making you more informed about the overall performance progress of the deal.
How to Generate Private Auction Reports in Google Ad Manager
In order, to generate a private auction deal report, navigate to the Reporting section and select the Reports option.
Step 1: Set the report type to Ad Exchange Historical.
Step 2: Create a filter for Programmatic order and set it to Is True.
Step 3: Create a filter for Programmatic channel and set it to Is Private Auction
Step 4: Now you can choose from the list of available ‘Dimensions’ which you want reporting on.
Step 5: Following this, you can select the metrics which you want to be available in the final reports like Ad Exchange impressions, clicks, eCPM, active view, revenue, and other fields.
The steps involved in generating a private auction report is pretty straightforward and easy. It gives substantial performance information about the auction deal and can make you aware of the best available inventory options for you in the future. This will ensure the proposal you send to the advertisers is more detailed with relevant KPIs. You can read more about how to generate a preferred deal auction report in Ad Exchange here. Feel free to subscribe to our network’s weekly newsletter to read the best of Pub Digest.