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What is Programmatic Guaranteed: Benefits for Publishers

Programmatic Guaranteed helps with the automation of direct sales of the reserved inventory by drawing a simple connection between you and the buyer platforms. You are in power to negotiate and finalise the details of reservation campaigns in the ...

Preferred Deals vs Private Auctions: Key Differences

The adTech world loves to bring in new jargons; maybe making things look more complex have added advantages! However, for publishers who are just starting off with ‘programmatic’ can find themselves in a sea of complexity just by the terminology. ...

4 Ways to Optimize CPM Floor Price to Increase Revenue

Open auctions bring the majority of the digital ad revenue for publishers. Depending on the niche of the site, user engagement, and the return on investment delivered on the advertiser creatives; one can significantly raise his overall earnings by ...

10 Proven Ways to Increase your Programmatic Ad Revenue

With the abundance of content and ad inventory across various marketing channels; both brands and technologies are becoming increasingly cautious about where ads are served through programmatic channels. Advertisers tend to put more money in the ...

Editor choice

9 Tips to Find Direct Advertisers for Your Blog

Ok, we all know that direct deal partnerships are rewarding and you can make 2X of your regular ad income from direct deals from single ad placement. I have been struggling to get direct advertisers but was finally able to ‘somewhat’ crack the ...

Programmatic Advertising Tips for Beginners and Dummies

Programmatic Advertising is the use of software to buy digital media space targeting specific audiences instead of buying ad spaces in conventional media channels. For instance, to buy an ad space on a website which serves a particular demography ...

10 Best Programmatic Marketing Platforms

Programmatic Advertising is the use of software for digital marketing to buy target audiences instead of any particular ad space. Like buying inventory on a website which serves a particular demography instead of buying a primetime slot in ...

How to Choose the Right Programmatic Ad Network for Your Blogs?

The revolution in digital advertising has made it very easy for businesses to quickly & effectively identify the most efficient platform for their advertisements, their target audience, their behavioral patterns, etc thus enabling them to get ...