Programmatic Direct vs Programmatic Guaranteed: Publisher Edition

Programmatic Direct makes everything an absolute cakewalk for publishers with automation of negotiations and sales of the direct sold inventory. They allow you to negotiate Programmatic Guaranteed, that is the guaranteed, reserved inventory and Preferred deal, which is the non- guaranteed, unreserved inventory campaigns in Ad Manager.

They allow you to do the negotiations of the terms of your campaign and mutually agree on details with a buyer within the Ad Manager.  They provide buyers the flexibility to suggest changes during negotiations or accept them. On agreement on the terms by both the parties, Ad Manager sets up a campaign for delivery automatically. The overhead of creative management as buyers host and manage the creatives on their system, is reduced exponentially by Programmatic Direct. Ad Manager tackles all the impressions, billings and payments, to do away with issues in management or discrepancies at all.

Programmatic Direct makes the sales simple and minimizes the probability of errors by humans. because the complete process runs in one system.

Set up Programmatic Direct

An Ad Manager needs to do the following to set up a Programmatic Direct-

  • Enable and configure Programmatic Direct
  • Configure inventory types

Once the aforementioned has been done, Programmatic Direct shows features that allows people to conduct sales, so you can-

  • Begin negotiating with buyers and settle on campaign details
  • Draw up a buyer agreement and have campaign delivered
  • Renegotiate terms of campaigns that have been negotiated.

With a Programmatic Guaranteed deal, you can offer buyers inventory that is reserved or guaranteed at a particular price and negotiate on it. With this kind of deals, there is a direct agreement between buyers and sellers and you can offer the buyers a standard CPM or cost per day sponsorship.

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