What is Programmatic Guaranteed: Benefits for Publishers

Programmatic Guaranteed helps with the automation of direct sales of the reserved inventory by drawing a simple connection between you and the buyer platforms. You are in power to negotiate and finalise the details of reservation campaigns in the Ad Manager. They also streamline the creative management and does away with the need to constantly deal with reconciliation and the billing and payments process.

Traditional vs. Programmatic Guaranteed campaigns

The major sales activities are the same. Some such activities may include: 

  • Prospect for business 
  • Leverage existing relationships 
  • Build relationships 
  • Identify qualified leads 
  • Position your brand, audience, and placements 

If you are directly related with a buyer, you may have an agreement that is not compliant with the general Ad Manager terms and has been made via a phone call, email or during a face-to-face interaction.

Programmatic Guaranteed’s entire process takes place in one system to make direct sales and tracking simple and also minimize the chances for human error and completely terminate post- delivery processes.

Programmatic Guaranteed Deals’ Negotiations

When you send a proposal to the buyer, the negotiations commence in Ad Manager.  Alternatively, there is a submission of RFPs by the buyer to your network and you can further negotiate.

During negotiation, the buyer and seller exchange details which include the proposal, and their proposal line items.

  • Proposals bear similarities with an offer and have the high level details.
  • Very similar to line items, proposal line items have the delivery details.

On agreement by both the parties, the proposal is finalized. A corresponding order and line items is created by Ad manager which is linked with proposal and proposal line items. For ad delivery, the order and line items are made use of. If you wish to make some alterations or changes in the campaign, you can simply reopen the proposal.

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